Global Marketing Management (8th Edition) - Warren J. Keegan - Books - Prentice Hall - 9780136157397 - April 15, 2013
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Warren J. Keegan
Global Marketing Management (8th Edition) 8th edition

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The leading MBA text in international marketing?with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 15, 2013
ISBN13 9780136157397
Publishers Prentice Hall
Pages 480
Dimensions 150 × 220 × 20 mm   ·   1.11 kg
Language English  

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