Marketing Principles - Pride, William (Texas A&M University) - Books - Cengage Learning EMEA - 9780170254793 - August 19, 2014
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Pride, William (Texas A&M University)
Marketing Principles 2nd edition

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Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. With Student Access 12 Months. Lukas Uni of Melbourne; Outi Niininen is at La Trobe University.

640 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 19, 2014
ISBN13 9780170254793
Publishers Cengage Learning EMEA
Pages 640
Dimensions 211 × 276 × 21 mm   ·   1.25 kg

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