The Origin of Ideas: Blending, Creativity, and the Human Spark - Turner, Mark (Professor, Case Western Reserve University) - Books - Oxford University Press Inc - 9780190263157 - July 15, 2015
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Turner, Mark (Professor, Case Western Reserve University)
The Origin of Ideas: Blending, Creativity, and the Human Spark

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Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.

320 pages, With illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2015
ISBN13 9780190263157
Publishers Oxford University Press Inc
Pages 320
Dimensions 200 × 237 × 23 mm   ·   430 g
Language English  

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