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Building Distinctive Brand Assets
Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia)
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
248 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 17, 2018 |
| ISBN13 | 9780190311506 |
| Publishers | Oxford University Press Australia |
| Pages | 248 |
| Dimensions | 236 × 163 × 19 mm · 450 g |
| Language | English |
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