Marketing Strategy and Uncertainty - Sharan Jagpal - Books - Oxford University Press Inc - 9780195125733 - December 31, 1998
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Sharan Jagpal
Marketing Strategy and Uncertainty

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This text focuses on fundamental strategic problems in marketing. It uses economic and finance paradigms to develop models that allow for such problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the problem of measurement error.

352 pages, line figures, tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 31, 1998
ISBN13 9780195125733
Publishers Oxford University Press Inc
Pages 352
Dimensions 194 × 243 × 22 mm   ·   793 g

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