Implicit Motives - Schultheiss, Oliver (Associate Professor of Pyschology, Associate Professor of Pyschology, University of Michigan) - Books - Oxford University Press Inc - 9780195335156 - February 25, 2010
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Schultheiss, Oliver (Associate Professor of Pyschology, Associate Professor of Pyschology, University of Michigan)
Implicit Motives

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How do unconscious motivational needs influence physiological, cognitive, affective, and behavioural responses to incentives? How can implicit motives be measured? These are some of the topics this book presents in 18 chapters, contributed by leading authorities in the field.

592 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 25, 2010
ISBN13 9780195335156
Publishers Oxford University Press Inc
Pages 592
Dimensions 166 × 245 × 38 mm   ·   950 g
Language English  

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