Marketing Tourism in South Africa - Richard George - Books - Oxford University Press Southern Africa - 9780195982152 - October 15, 2008
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Richard George
Marketing Tourism in South Africa 3 Rev edition

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The text familiarises the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.

512 pages, ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 15, 2008
ISBN13 9780195982152
Publishers Oxford University Press Southern Africa
Pages 512
Dimensions 168 × 240 × 28 mm   ·   793 g

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