Creating Corporate Reputations: Identity, Image and Performance - Dowling, Grahame (, Australian Graduate School of Management) - Books - Oxford University Press - 9780199241637 - December 7, 2000
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Dowling, Grahame (, Australian Graduate School of Management)
Creating Corporate Reputations: Identity, Image and Performance

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Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.

300 pages, 2 halftones, numerous line figures and tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 7, 2000
ISBN13 9780199241637
Publishers Oxford University Press
Pages 320
Dimensions 163 × 242 × 25 mm   ·   646 g
Language English  

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