Creating Corporate Reputations: Identity, Image, and Performance - Dowling, Grahame (, Australian Graduate School of Management) - Books - Oxford University Press - 9780199252206 - August 22, 2002
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Dowling, Grahame (, Australian Graduate School of Management)
Creating Corporate Reputations: Identity, Image, and Performance

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Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.

319 pages, numerous figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 22, 2002
ISBN13 9780199252206
Publishers Oxford University Press
Pages 320
Dimensions 158 × 236 × 19 mm   ·   489 g
Language English  

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