Between Enterprise and Ethics: Business and Management in a Bimoral Society - Hendry, John (, BRESE Professor of Business Administration, School of Business Management, Brunel University, and Fellow of Girton College, University of Cambridge) - Books - Oxford University Press - 9780199268634 - March 4, 2004
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Hendry, John (, BRESE Professor of Business Administration, School of Business Management, Brunel University, and Fellow of Girton College, University of Cambridge)
Between Enterprise and Ethics: Business and Management in a Bimoral Society

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The author explores the phenomenon of 'bimorality', whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.

312 pages, Figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 4, 2004
ISBN13 9780199268634
Publishers Oxford University Press
Pages 312
Dimensions 159 × 235 × 17 mm   ·   448 g
Language English  

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