Managing Network Resources: Alliances, Affiliations, and Other Relational Assets - Gulati, Ranjay (, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management, Northwestern University) - Books - Oxford University Press - 9780199299355 - March 15, 2007
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Gulati, Ranjay (, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management, Northwestern University)
Managing Network Resources: Alliances, Affiliations, and Other Relational Assets

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Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perceptions of a firm's legitimacy.

342 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 15, 2007
ISBN13 9780199299355
Publishers Oxford University Press
Pages 344
Dimensions 160 × 240 × 25 mm   ·   658 g
Language English  

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