Handbook of Culture and Consumer Behavior - Frontiers in Culture and Psychology - Sharon Ng - Books - Oxford University Press Inc - 9780199388523 - May 14, 2015
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Sharon Ng
Handbook of Culture and Consumer Behavior - Frontiers in Culture and Psychology

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In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

368 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 14, 2015
ISBN13 9780199388523
Publishers Oxford University Press Inc
Genre Aspects (Academic) > Economic
Pages 368
Dimensions 156 × 237 × 35 mm   ·   482 g
Language English  
Editor Lee, Angela Y. (Mechthild Esser Nemmers Professor of Marketing, Mechthild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University)
Editor Ng, Sharon (Associate Professor, Associate Professor, Nanyang Business School, Nanyang Technological University)

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