The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism - Thomas Frank - Books - The University of Chicago Press - 9780226260129 - December 1, 1998
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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Thomas Frank

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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

298 pages, 19 halftones, 8 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 1998
ISBN13 9780226260129
Publishers The University of Chicago Press
Pages 322
Dimensions 229 × 159 × 18 mm   ·   456 g
Language English  
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