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Digital Advertising Andrew Mcstay
Digital Advertising
Andrew Mcstay
Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising.
288 pages, 5 black & white tables, 4 black & white halftones, 1 diagrames
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 15, 2009 |
| ISBN13 | 9780230222403 |
| Publishers | Palgrave Macmillan |
| Pages | 288 |
| Dimensions | 160 × 240 × 20 mm · 544 g |
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