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Football Brands S. Bridgewater
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Football Brands
S. Bridgewater
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
208 pages, 14 black & white tables, 10 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 29, 2010 |
| ISBN13 | 9780230232532 |
| Publishers | Palgrave Macmillan |
| Pages | 194 |
| Dimensions | 162 × 241 × 17 mm · 478 g |
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