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Rethinking Rational Choice Theory: A Companion on Rational and Moral Action Jan De Jonge
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Rethinking Rational Choice Theory: A Companion on Rational and Moral Action
Jan De Jonge
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
376 pages, 5 black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 12, 2011 |
| ISBN13 | 9780230277151 |
| Publishers | Palgrave Macmillan |
| Pages | 355 |
| Dimensions | 145 × 217 × 26 mm · 657 g |
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