Managing Green Issues - T. Curtin - Books - Palgrave Macmillan - 9780230500037 - October 13, 2006
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T. Curtin
Managing Green Issues 2nd ed. 2007 edition

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Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

224 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 13, 2006
ISBN13 9780230500037
Publishers Palgrave Macmillan
Pages 208
Dimensions 165 × 239 × 17 mm   ·   489 g

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