The Political Marketing Game - J. Lees-Marshment - Books - Palgrave Macmillan - 9780230537774 - March 29, 2011
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J. Lees-Marshment
The Political Marketing Game

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

272 pages, 0, 3 black & white illustrations, 7 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 29, 2011
ISBN13 9780230537774
Publishers Palgrave Macmillan
Pages 259
Dimensions 144 × 217 × 24 mm   ·   521 g
Language English  

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