Contemporary Thoughts on Corporate Branding and Corporate Identity Management - T C Melewar - Books - Palgrave Macmillan - 9780230543140 - October 23, 2008
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T C Melewar
Contemporary Thoughts on Corporate Branding and Corporate Identity Management

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A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

248 pages, 27 figures, 4 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 23, 2008
ISBN13 9780230543140
Publishers Palgrave Macmillan
Pages 230
Dimensions 163 × 221 × 20 mm   ·   430 g
Language English  
Editor Karaosmano?lu, Elif
Editor Karaosmanoglu, E.
Editor Melewar, T.

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