Integrated Brand Marketing and Measuring Returns - Kitchen, Philip J, Professor - Books - Palgrave Macmillan - 9780230577343 - July 7, 2010
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Kitchen, Philip J, Professor
Integrated Brand Marketing and Measuring Returns

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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

200 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 7, 2010
ISBN13 9780230577343
Publishers Palgrave Macmillan
Genre Aspects (Academic) > Business Aspects
Pages 181
Dimensions 153 × 227 × 16 mm   ·   340 g
Language English  
Editor Kitchen, P.

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