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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community M. Moskowitz
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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community
M. Moskowitz
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
256 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 18, 2009 |
| ISBN13 | 9780230615601 |
| Publishers | Palgrave Macmillan |
| Genre | Chronological Period > 1851-1899 - Chronological Period > 20th Century - Chronological Period > 21st Century |
| Pages | 240 |
| Dimensions | 140 × 216 × 17 mm · 376 g |
| Language | English |
| Editor | Moskowitz, Marina |
| Editor | Schweitzer, Marlis |
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