Getting Price Right: The Behavioral Economics of Profitable Pricing - Dr. Gerald Smith - Books - Columbia University Press - 9780231190701 - October 12, 2021
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Dr. Gerald Smith
Getting Price Right: The Behavioral Economics of Profitable Pricing

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Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.

392 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 12, 2021
ISBN13 9780231190701
Publishers Columbia University Press
Pages 352
Dimensions 236 × 162 × 29 mm   ·   608 g
Language English  

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