The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences - Raj K. De Datta - Books - Columbia University Press - 9780231202206 - June 1, 2021
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Raj K. De Datta
The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences

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Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but why they want it—in order to achieve transformative results.

208 pages, 16 figures and tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 2021
ISBN13 9780231202206
Publishers Columbia University Press
Pages 200
Dimensions 224 × 148 × 26 mm   ·   388 g
Language English  

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