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Radios Niche Marketing Revolution FutureSell Ashley Herweg 1st edition
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Radios Niche Marketing Revolution FutureSell
Ashley Herweg
Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.
292 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 30, 1997 |
| ISBN13 | 9780240802022 |
| Publishers | Taylor & Francis Ltd |
| Pages | 288 |
| Dimensions | 156 × 234 × 15 mm · 540 g |
| Language | English |
| Series Editor | West, Donald V. |
