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Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace Grant David McCracken
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Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Grant David McCracken
Deploys 'complex adaptive theory' to track the movement of trends and new groupings of consumers. This book shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. It is intended for those trying to keep up with marketplace changes.
208 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 16, 2006 |
| ISBN13 | 9780253347596 |
| Publishers | Indiana University Press |
| Pages | 208 |
| Dimensions | 155 × 235 × 23 mm · 521 g |
| Language | English |
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