Content Critical: Gaining Competitive Advantage Through High-Quality Web Content - Gerry McGovern - Books - Pearson Education Limited - 9780273656043 - October 15, 2001
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Gerry McGovern
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content 1st edition

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The web's made everyone a publisher, so what's going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content. This is the book that explores what "killer content" actually is, and shows how to create it for yourself.

256 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 15, 2001
ISBN13 9780273656043
Publishers Pearson Education Limited
Pages 256
Dimensions 170 × 209 × 15 mm   ·   317 g
Language English  

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