Electronic Marketing: Theory and Practice for the Twenty-First Century - John O'Connor - Books - Pearson Education Limited - 9780273684763 - December 6, 2003
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John O'Connor
Electronic Marketing: Theory and Practice for the Twenty-First Century

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"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

456 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 6, 2003
ISBN13 9780273684763
Publishers Pearson Education Limited
Pages 456
Dimensions 190 × 246 × 25 mm   ·   859 g

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