Essentials of Marketing Research - Naresh Malhotra - Books - Pearson Education Limited - 9780273724339 - April 11, 2013
In case cover and title do not match, the title is correct

Naresh Malhotra
Essentials of Marketing Research

Price
Íkr 11,949
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 5 - 13
Get notified about new Naresh Malhotra releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

496 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 11, 2013
ISBN13 9780273724339
Publishers Pearson Education Limited
Pages 496
Dimensions 195 × 264 × 18 mm   ·   904 g
Language English  

More by Naresh Malhotra

Show all

More from this series

More from the same publisher

See all of Naresh Malhotra ( e.g. Paperback Book )