Marketing Communications: A European Perspective - Patrick De Pelsmacker - Books - Pearson Education Limited - 9780273773221 - July 9, 2013
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Patrick De Pelsmacker
Marketing Communications: A European Perspective 5th edition

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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

640 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 9, 2013
ISBN13 9780273773221
Publishers Pearson Education Limited
Pages 640
Dimensions 195 × 265 × 24 mm   ·   1.15 kg
Language English  

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