Developing and Implementing Marketing Strategies - Volney Stefflre - Books - Bloomsbury Publishing Plc - 9780275920463 - December 31, 1985
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Developing and Implementing Marketing Strategies

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In this volume the author describes various marketing strategies for increasing sales including: market penetration, product and market development, diversification and acquisition.


270 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 31, 1985
ISBN13 9780275920463
Publishers Bloomsbury Publishing Plc
Pages 269
Dimensions 156 × 234 × 15 mm   ·   553 g
Language English  

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