Lifestyle Market Segmentation - Ronald D. Michman - Books - Bloomsbury Publishing Plc - 9780275931599 - April 30, 1991
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Ronald D. Michman
Lifestyle Market Segmentation

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With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.

238 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 1991
ISBN13 9780275931599
Publishers Bloomsbury Publishing Plc
Pages 232
Dimensions 163 × 234 × 31 mm   ·   521 g
Language English  

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