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Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996
William L. Benoit
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Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996
William L. Benoit
Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996.
240 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 30, 1999 |
| ISBN13 | 9780275966454 |
| Publishers | ABC-CLIO |
| Pages | 256 |
| Dimensions | 155 × 235 × 25 mm · 530 g |
| Language | English |
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