Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes - John Parmelee - Books - Bloomsbury Publishing Plc - 9780275977375 - March 30, 2003
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John Parmelee
Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes

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Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelee's main research question: What function do candidate videos serve in presidential primary campaigns?

127 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 30, 2003
ISBN13 9780275977375
Publishers Bloomsbury Publishing Plc
Pages 144
Dimensions 159 × 243 × 16 mm   ·   353 g
Language English  

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