Why We Shop: Emotional Rewards and Retail Strategies - Jim Pooler - Books - Bloomsbury Publishing Plc - 9780275981723 - November 30, 2003
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Jim Pooler
Why We Shop: Emotional Rewards and Retail Strategies

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This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche.

214 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2003
ISBN13 9780275981723
Publishers Bloomsbury Publishing Plc
Pages 216
Dimensions 156 × 234 × 12 mm   ·   494 g
Language English  

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