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The Network Is Your Customer: Five Strategies to Thrive in a Digital Age David L. Rogers
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The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
David L. Rogers
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
336 pages, 15 black-&-white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 13, 2012 |
| ISBN13 | 9780300188295 |
| Publishers | Yale University Press |
| Pages | 336 |
| Dimensions | 233 × 154 × 22 mm · 536 g |
| Language | English |
