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How to Plan Exhib Iain Maitland
How to Plan Exhib
Iain Maitland
One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions.
250 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 17, 1997 |
| ISBN13 | 9780304334315 |
| Publishers | Cengage Learning EMEA |
| Pages | 250 |
| Dimensions | 170 × 244 × 9 mm · 288 g |
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