Speaking of Health: Assessing Health Communication Strategies for Diverse Populations - Institute of Medicine - Books - National Academies Press - 9780309110617 - November 11, 2002
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Institute of Medicine
Speaking of Health: Assessing Health Communication Strategies for Diverse Populations

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Using case studies in the areas of diabetes, mammography, and mass communication campaigns, this title examines the ways in which messages must be adapted to the informational needs of their audiences if they are to have any real impact. It looks at theories of communication and behavior change and focuses on where they apply and where they don't.

380 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 11, 2002
ISBN13 9780309110617
Publishers National Academies Press
Pages 376
Dimensions 152 × 229 × 25 mm   ·   301 g

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