Changing the Conversation: Messages for Improving Public Understanding of Engineering - Science Communication - National Academy of Engineering - Books - National Academies Press - 9780309119344 - June 10, 2008
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National Academy of Engineering
Changing the Conversation: Messages for Improving Public Understanding of Engineering - Science Communication

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Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.

164 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 10, 2008
ISBN13 9780309119344
Publishers National Academies Press
Pages 164
Dimensions 152 × 229 × 25 mm   ·   301 g

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