Innovation Games: Creating Breakthrough Products Through Collaborative Play - Luke Hohmann - Books - Pearson Education (US) - 9780321437297 - September 14, 2006
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Innovation Games: Creating Breakthrough Products Through Collaborative Play


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Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs.


192 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 14, 2006
ISBN13 9780321437297
Publishers Pearson Education (US)
Pages 192
Dimensions 228 × 203 × 18 mm   ·   378 g
Language English  

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