Managing Enterprise Content: A Unified Content Strategy - Voices That Matter - Ann Rockley - Books - Pearson Education (US) - 9780321815361 - March 1, 2012
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Managing Enterprise Content: A Unified Content Strategy - Voices That Matter 2nd edition

Ann Rockley

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Managing Enterprise Content: A Unified Content Strategy - Voices That Matter 2nd edition

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere and on any device. This book presents a unified content strategy model.

384 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2012
ISBN13 9780321815361
Publishers Pearson Education (US)
Pages 384
Dimensions 229 × 180 × 21 mm   ·   650 g
Language English  
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