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Organizational Buying Behaviour: Purchasing and Marketing Management Implications Michael J. Baker
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Organizational Buying Behaviour: Purchasing and Marketing Management Implications
Michael J. Baker
Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
285 pages, illustrations, bibliography, index
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 14, 1986 |
| ISBN13 | 9780333393512 |
| Publishers | Palgrave Macmillan |
| Pages | 271 |
| Dimensions | 147 × 219 × 26 mm · 512 g |
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