How to Market Computers and Information Technology - Hamish E. Macarthur - Books - Palgrave Macmillan - 9780333608142 - June 18, 1994
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Hamish E. Macarthur
How to Market Computers and Information Technology 2 Revised edition

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How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.

344 pages, tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 18, 1994
ISBN13 9780333608142
Publishers Palgrave Macmillan
Pages 332
Dimensions 210 × 297 × 24 mm   ·   894 g
Language English  

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