Brands: The New Wealth Creators - John Murphy - Books - Palgrave Macmillan - 9780333659090 - November 14, 1997
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John Murphy
Brands: The New Wealth Creators

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This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.

240 pages, facsimiles

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 14, 1997
ISBN13 9780333659090
Publishers Palgrave Macmillan
Pages 224
Dimensions 155 × 235 × 16 mm   ·   387 g
Editor Hart, S.
Editor Murphy, J.

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