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Managing Strategy Processes in Emergent Industries: The Case of Media Firms Johan Roos
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Managing Strategy Processes in Emergent Industries: The Case of Media Firms
Johan Roos
Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.
192 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 19, 1996 |
| ISBN13 | 9780333665732 |
| Publishers | Palgrave Macmillan |
| Pages | 178 |
| Dimensions | 140 × 216 × 20 mm · 388 g |
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