The Corporate Brand - Nicholas Ind - Books - Palgrave Macmillan - 9780333674727 - June 6, 1997
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Nicholas Ind
The Corporate Brand

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What determines the strength of a corporate brand? A corporate brand conveys a company's reputation to its audience. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

200 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 6, 1997
ISBN13 9780333674727
Publishers Palgrave Macmillan
Pages 184
Dimensions 140 × 216 × 20 mm   ·   403 g

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