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The Corporate Brand Nicholas Ind
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The Corporate Brand
Nicholas Ind
What determines the strength of a corporate brand? A corporate brand conveys a company's reputation to its audience. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.
200 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 6, 1997 |
| ISBN13 | 9780333674727 |
| Publishers | Palgrave Macmillan |
| Pages | 184 |
| Dimensions | 140 × 216 × 20 mm · 403 g |
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