Market Segmentation: How to Do it How to Profit from it - McDonald, Malcolm (Cranfield University, Bedford) - Books - Bloomsbury Publishing PLC - 9780333733691 - May 29, 1998
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McDonald, Malcolm (Cranfield University, Bedford)
Market Segmentation: How to Do it How to Profit from it 2nd edition

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Effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. This book provides step-by-step guidance through the terrain of market segmentation.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 29, 1998
ISBN13 9780333733691
Publishers Bloomsbury Publishing PLC
Pages 376
Dimensions 156 × 234 × 24 mm   ·   660 g
Language English  

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