Strategies for Asia Pacific: Beyond the Crisis - Philippe Lasserre - Books - Palgrave Macmillan - 9780333735824 - June 18, 1999
In case cover and title do not match, the title is correct

Philippe Lasserre
Strategies for Asia Pacific: Beyond the Crisis 2 Revised edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Philippe Lasserre releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic.

344 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 18, 1999
ISBN13 9780333735824
Publishers Palgrave Macmillan
Pages 323
Dimensions 155 × 235 × 18 mm   ·   522 g
Language English  

More by Philippe Lasserre

Show all

More from the same publisher

See all of Philippe Lasserre ( e.g. Paperback Book )