New Developments and Approaches in Consumer Behaviour Research - - Books - Palgrave Macmillan - 9780333739075 - September 3, 1998
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New Developments and Approaches in Consumer Behaviour Research

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The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.

360 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 3, 1998
ISBN13 9780333739075
Publishers Palgrave Macmillan
Pages 345
Dimensions 170 × 244 × 25 mm   ·   766 g
Editor Balderjahn, Ingo
Editor Mennicken, Claudia

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