Data Construction and Data Analysis for Survey Research - Raymond Kent - Books - Macmillan Education UK - 9780333763063 - August 15, 2001
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Raymond Kent
Data Construction and Data Analysis for Survey Research

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This text aims to provide an accessible and easy to follow guide to survey data analysis for marketing and social science students. It avoids the more usual statistics-driven approach, instead, a hand-holding approach embarking on research projects and with strong pedagogical design.

268 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 15, 2001
ISBN13 9780333763063
Publishers Macmillan Education UK
Pages 248
Dimensions 189 × 246 × 15 mm   ·   526 g
Language English  

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