The Future of Marketing: Critical 21st Century Perspectives - P. Kitchen - Books - Palgrave Macmillan - 9780333992869 - February 4, 2003
In case cover and title do not match, the title is correct

The Future of Marketing: Critical 21st Century Perspectives

Price
Íkr 15,149
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 20 - Sep 3
Get notified about new P. Kitchen releases
Add to your iMusic wish list

Not rated yet

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.


224 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 4, 2003
ISBN13 9780333992869
Publishers Palgrave Macmillan
Pages 196
Dimensions 140 × 216 × 16 mm   ·   395 g

More by P. Kitchen

Show all

More from the same publisher